Getting the Most from Customer Insights & Trends in Shaping a Strategy

Steve Sato 10 years ago 0
Insights about users and customer trends often are used to design and refine a product, but less often to shape the initial  strategy, where such information can make the most difference. Participants will learn a handful of tactics to first leverage existing user insights and trends further upstream for setting strategies, and to establish the practice more permanently as part of strategy development.